Espresso Vivace Roasteria
David Schomer’s Blog | Cutting-edge espresso technique and equipment review

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Artisan Business Roasteria Goodbye

In the artist’s rendition above we see Tricia Rhodes and Mary Michaud bringing their classy style to the front bar.  For us Mary and Tricia defined the warm, smooth service style of the Roasteria in their eight years of artistry.  In the upper left corner you see artist Kurt Wenner installing his mural “An Italian in [...]

Artisan Business-customer service theory

Dear Reader,
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Customer service does not occur in a vacuum.  It is a dynamic. living thing where the customer, over time, is as important as the employee in enhancing, or destroying, fine attentive service.
Let me give an example. In 1989 Vivace opened a cart in the financial district of downtown Seattle at 5th and Union.  I [...]

Espresso Equipment-bottomless porta-filter

Dear Reader,
I think it was in 1991 that John Blackwelll showed me a bottomless porta-filter to play with. (John is a LaMarzocco engineer and has been a key figure in my ability to advance espresso coffee.  I will never forget coming in in ‘94 all excited because I had figured out how to measure the [...]

Equipment Review Compak K-10 WBC grinder

Daer Reader,
The espresso machine has been largely perfected with the advent of the Synesso Cyncra and the LaMarzocco GB-5.  (Among many excellent new designs.) The fragrance of a Northern Italian roast can now be enjoyed as a flavor/aroma experience with great fidelity-at least for a few shots. What is now missing is a grinder capable [...]

Welcome

Dear Reader,Â
Welcome and thank you for taking a look at my blog.
My reasons for starting this are to be able to share espresso techniques and equipment reviews with you, unedited. As always I remain true to the coffee and will share with you well tested techniques, glowing accounts of superior machines and grinders if they [...]

David Schomer

Dear Reader,

Welcome and thank you for taking a look at my blog.

My reasons for starting this are to be able to share espresso techniques and equipment reviews with you, unedited. As always I remain true to the coffee and will share with you well tested techniques, glowing accounts of superior machines and grinders if they earn it, and scathing reviews of sub-standard equipment with unflinching honesty.

After twenty- one years in business I have also been amazed by the tenacity and stability of Vivace as a gourmet espresso company. It seems like the longer that you remain true to the coffee the more that you capture the imaginations and hearts of your customers . I found out last year, when my flagship store was seized under eminent domain, that this is worth more than traditional capitol when it comes to surviving as a business. Under the "Artisan Business" banner I will examine the pure pursuit of quality coffee as it relates to sustainability, personal satisfaction, and as a competitive strategy.

In the mix I may add barista profiles and an occasional thought on urban cycling theory and practice.

Thank you,

- David S.

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